Flatland Design
Katharine Hepburn once said that there is no great mystery to acting: “Learn your lines and
show up on time”. Yet, her words summon up at least two important things: a conscience that
you’re working with someone, for someone, and therefore must obey orders and rules, and,
inherently, a strong work ethics. This is how Flatland positions itself. Born of a combined will
to move away from generic communication jammed with common-places, Flatland turns
the focus on the customer, individualizing its needs and purposes through dialogue and
cooperation. We wish to inform adequately as much as we aim to create.
Proximity, flexibility and swiftness could broadly describe us. The skill and character we invest
into our work allows us to dedicatedly “learn the lines” and to always “show up on time”.

Flatland Design was born in 2005, created by Paulo Freitas and Sofia Gonçalves, both
former students at the Faculdade de Belas Artes de Lisboa. After graduating, they began
their professional activities as graphic designers both freelancing and working in ateliers.
Aside from Paulo's management and development of Flatland’s everyday work, they search
for new work methods and creative strategies in projects involving other designers,
architects and artists.

APRH, The Portuguese Association for Hydric Resources
Associação dos Arqueólogos Portugueses / Museu Arqueológico do Carmo
Atelier de Santos, Architects (Lisbon)
Bypass Editions
The Calouste Gulbenkian Foundation
Caminho Editions
Extremaduran and Latin American Museum of Contemporary Art (Badajoz)
Furnas Monitoring and Research Centre (São Miguel, Açores)
Gaia – Hatha Yoga Centre (Lisbon)
Get Out – Landscape Architecture
Guimarães 2012 – European Capital of Culture
Head Offices for the Conservation of Nature (Azores)
Hidroerg – Projectos Energéticos, Lda.
House of Velázquez (Madrid)
IDT, The Institute for Drugs and Drug Addiction (Lisbon)
IGESPAR, The Institute for Management of Architectural and Archaeological Heritage (Lisbon)
IMC, The Institute of Museums and Conservation (Lisbon)
Leonardo da Vinci Institute (Lisbon)
Lisbon Architecture Triennale
Lisbon City Hall
MNAC – The National Museum of Contemporary Art, Museu do Chiado (Lisbon)
Nuno Cera, photographer
Os Montanheiros, Speleological Exploration Association (Azores)
Produções Fictícias, Scripwriters (Lisbon)
Rose Alexander Group
Workmedia, communication agency (Lisbon)